Feature Comparison

See how territory mapping tools compare, feature by feature.

Last updated Aug 27, 2026

Legend: Full Partial None Paid Add-on Unknown

Commercial & Licensing

Feature Territory Creator AlignMix visit site ↗ Ascent Cloud visit site ↗ Atlas Mapping visit site ↗ Badger Maps visit site ↗ EasyTerritory visit site ↗ Map Business Online visit site ↗ Mapline visit site ↗ Maptitude visit site ↗ Maptive visit site ↗ SPOTIO visit site ↗ Salesforce Maps visit site ↗ Smappen visit site ↗ Xactly AlignStar visit site ↗ eSpatial visit site ↗ portatour visit site ↗
All geographies included All 190+ countries included at one price. No per-country data packs and no regional add-ons. Worldwide base coverage via Google Maps with no per-country charge evidenced; demographic data is US-only.
Free trial without a credit card Free trial with no credit card required at signup. Two-week free trial offered; the crawled pages do not say whether a card is required. Free trial offered; card requirement not stated on the crawled pages. 14-day free trial offered; card requirement not stated on the crawled pages. Free trial offered; card requirement not stated on the crawled pages. 'No credit card is required to get started.' 7-day free trial offered; card requirement not stated on the crawled pages. Free trials offered for both Desktop and Online; card requirement not stated on the crawled pages. 'Start a Free Trial Now — No Credit Card Required.' 'Get started for free. No credit card required.' 30-day free trial, 'Full version. No credit card required. Automatic termination.'
Month-to-month billing $99.99 per editor per month, cancellable. An annual option exists at $999.99 but is not required. Monthly prices published for all three plans; no minimum term stated either way on the crawled pages. Every plan is quoted twice: $69/mo billed monthly beside $58/mo billed annually. Pro and Team publish a monthly rate ($110 and $220) alongside the annual price. Pricing page states 'No commitment' and 'Cancel anytime'.
No per-territory fees Unlimited territories on every plan. Entitlements cap editor seats and custom data layers only — there is no territory limit to buy up against. 'Unlimited territory creation and balancing' — territory count does not affect price.
Self-serve purchase Buy with a card at territorycreator.com/pricing. No demo, no quote, no sales call.

Data & Integrations

Feature Territory Creator AlignMix visit site ↗ Ascent Cloud visit site ↗ Atlas Mapping visit site ↗ Badger Maps visit site ↗ EasyTerritory visit site ↗ Map Business Online visit site ↗ Mapline visit site ↗ Maptitude visit site ↗ Maptive visit site ↗ SPOTIO visit site ↗ Salesforce Maps visit site ↗ Smappen visit site ↗ Xactly AlignStar visit site ↗ eSpatial visit site ↗ portatour visit site ↗
CRM Integrations Salesforce-native (listed on Salesforce AppExchange); no HubSpot/Dynamics mentioned 14+ native 2-way real-time sync: Salesforce, HubSpot, Dynamics, Zoho, Insightly, NetSuite, Veeva, Pipedrive, monday.com, SugarCRM, Odoo, Attio, Proton. Plus Zapier. Dynamics 365 native in Enterprise only. Salesforce mentioned for Enterprise. Excel always available. One-way import/plotting, not bidirectional sync Generic API-based CRM connections. Specific CRMs not named. Not deep bi-directional. Dynamics 365 and generic ODBC/CRM data import supported now; native Salesforce integration explicitly labeled 'Coming 2026' Salesforce, HubSpot, Zoho, Pipedrive, Keap — bidirectional sync All plans; deeper sync tiers not specified Native Salesforce only. Works with all Salesforce objects (accounts, leads, opportunities, custom objects). Real-time CRM data visualization. HubSpot only; one-way sync (HubSpot → Smappen); no Salesforce or Dynamics General claim, no named platforms Salesforce only (bi-directional sync). No HubSpot, Dynamics, Zoho. Dedicated integration pages for Salesforce, SAP, and Microsoft Dynamics; also exposes a documented API Manual
CSV/Excel Import & Export CSV and XLSX import of territory assignments, plus CSV and XLSX export of territory data and reports. Available on all tiers ("Data Imports" row is ✓ across Pro/Ai50/Ai150/AiUnlimited) Format unspecified CSV bulk import/export for accounts and territory data. Excel upload for large datasets. Power BI data model integration. Import: copy-paste Excel, API. Export: PNG images (3 sizes), Excel spreadsheets. Excel (.xlsx/.xls), CSV, Google Sheets import; CSV/Clipboard export CSV imports supported. Export to CSV and direct Salesforce field updates. Available on all plans with varying data point limits Import only; export not mentioned Import: Excel, CSV, Salesforce sync. Export: CSV, JPG, PDF, PowerPoint. Excel/CSV import is yes at every Territory Optimization licence band; API data import/export from the 2-9 band up.
Data export without lock-in Territory assignments and reports export to CSV and XLSX on the only paid plan. No export tier and no proprietary format. Export to Excel and export to PDF are documented product features. Mapped results export to CSV or KML using built-in actions. Authorized users can manage and export data as CSV. 'Export territory alignments to Excel/CSV (e.g. Postal Code, Rep Name)' on the pricing feature table. 'Easily export to CSV and Excel.' 'Export to Excel' to integrate Maptitude data with existing workflows. 'Export to CSV or Excel and import directly' into any CRM. Excel and ZIP-code exports exist, but the documentation points to upgrading a plan to reach them.
Demographic Data Overlays User-uploaded data layers aggregated per territory, including zonal statistics that bucket point data into boundaries. No bundled census or ACS demographics. Seed data claimed full. Thematic mapping is real and stated on the Pro tier ("Thematic maps, exports & reports", 24 mentions), but the geography add-on packs are boundary shape files (US ZIP, Canadian FSA, UK postcode, Spain), not bundled demographic data. Capability yes; bundled demographic layer not evidenced. Requires a 'Supplemental Data' source to be loaded Sold as per-country 'Data Packs' plus premium add-ons (Insight Segments, Sonar, Market Location business data, Health Sector data, Buzz Education school data) Population, age, gender data overlays on territory maps. Bundled US Census, ACS, voter, and commercial demographic data for US/Canada/Europe. Included at no extra cost per marketing copy Demographic overlays available on paid tier only. 50+ US Census variables; Canadian and UK data also available Used for territory design and lead filtering, not described as a map overlay Built-in Data Layers with US Census demographic data (income, age, etc.) at state/county/tract/block group level. US-only demographics. Pro and Advanced plans; US, UK, CA, FR, BE only 111+ third-party boundary and demographic datasets available via built-in data library.
Report Export (PDF/XLS) CSV and XLSX export available. No visual or PDF map export. Export to Excel, PDF, PPT, and KML all listed as ✓ on every tier PDF export (routes, reports), GPX export (routes), XLS export (reports). Excel and CSV export supported via statistics and data grid. No PDF export. PNG image export (3 sizes), Excel export for distance data. No PDF export mentioned. PDF and PNG export supported; XLS/spreadsheet report export not mentioned CSV export from list views and territory planning. PDF only via browser print. No native PDF or XLS export of maps. Pro and Advanced plans only; white-label reports PDF and PowerPoint export available. Export exists across several modules, but the page never confirms output as PDF/XLS specifically

Platform & Access

Feature Territory Creator AlignMix visit site ↗ Ascent Cloud visit site ↗ Atlas Mapping visit site ↗ Badger Maps visit site ↗ EasyTerritory visit site ↗ Map Business Online visit site ↗ Mapline visit site ↗ Maptitude visit site ↗ Maptive visit site ↗ SPOTIO visit site ↗ Salesforce Maps visit site ↗ Smappen visit site ↗ Xactly AlignStar visit site ↗ eSpatial visit site ↗ portatour visit site ↗
Browser-based, no install Runs in the browser. Nothing to install, and viewers need no software at all.
Free Viewer Seats Unlimited free viewer seats — view territories, interactive map exploration, filter & search. Read-only seats available at 20% of full-access rate (not free). Collaborator role provides view-only access, but still counts against user license allocation. Public URL sharing available.
Global/International Coverage 190+ countries on World Bank administrative boundaries, with US ZIP area and census-tract granularity. Broader than most competitors. Core tool works for any country using default zip-code alignment tools, but per-country postal boundary shapefiles (Canada, Australia, France, Germany, Italy, Japan, Mexico, Spain, UK) are separately priced add-ons ($750-$2,000/user/year) Marketing claims worldwide data, but listed boundary types are US-specific Additional countries beyond the base plan are a paid add-on: £126/$201 per month per country Primarily US-focused. Limited international support. States/provinces (global), countries supported via Azure Maps. Full territory/demographic tooling is US and Canada only; business listings are USA-only; world streets/aerial imagery available as a basemap only Good US boundary support. International boundary data is poor (missing Northern Ireland, ocean border issues). 210+ countries; Canadian provinces, UK postcodes explicitly supported Geocoding works globally. Territory Planning supports multi-country datasets. Demographic data layers US-only. Full data coverage for US, UK, CA, FR, BE; basic boundary coverage for 20+ more countries 2,000+ territories globally supported. Multi-country phone support and localized site editions
Interactive Demo (Zero-Friction Trial) Fully functional map builder embedded on homepage and every pSEO page. Zero signup friction. Best-in-class. A 3-minute demo video and a 2-week downloadable free trial exist, but the trial requires a software download rather than in-browser, zero-friction access 7-day (Standard) and 14-day (Enterprise) free trials. Not zero-friction. Free trial, no credit card required, but requires account registration and downloading/installing a desktop app Free tier available. 7-day free trial also available. Account creation required. Embedded live interactive maps require no signup; the 30-day full-product trial requires signup (but no credit card) Free plan requires signup but no credit card; interactive walkthrough demo also available 7-day free trial requires signup. No credit card needed.
Team Management & Collaboration Add reps, assign territories, share & manage. Free unlimited viewer seats. Team creation, hierarchies, role-based access, manager dashboard, account/route assignment. Role-based access control, real-time map sharing. Real-time map sharing, custom permissions, centralized dashboards, website embedding, role-based access. Role-based access controls and Team plan available; no explicit team hierarchy management UI described Commenting with @mentions, link-based sharing, individual access controls, sequential approval workflows. All plans are single-user; additional users at $50/user/month (or $45 annually) Real-time map sharing, private/public/password-protected, role-based access control. Requires a team of at least 2 field reps

Route & Field Operations

Feature Territory Creator AlignMix visit site ↗ Ascent Cloud visit site ↗ Atlas Mapping visit site ↗ Badger Maps visit site ↗ EasyTerritory visit site ↗ Map Business Online visit site ↗ Mapline visit site ↗ Maptitude visit site ↗ Maptive visit site ↗ SPOTIO visit site ↗ Salesforce Maps visit site ↗ Smappen visit site ↗ Xactly AlignStar visit site ↗ eSpatial visit site ↗ portatour visit site ↗
Activity Tracking & Check-ins Customizable check-in forms, conditional fields, photo attachments, voice-to-text, verified check-ins. Geo Scheduling: electronic signatures, barcode scanning, email/texting. No native activity logging for field reps. Auto-logged customer visits. Live rep location tracking with geo-fencing. Mass actions on map-selected records. Field reps can log start/end times for meetings, add/shift/remove appointments on mobile.
Lead Generation Inbound lead qualification/routing, not database prospecting Built-in local business database. Badger Lead Service (human specialists). 20-60 leads max. Lead scoring by distance/criteria, automated assignment, and capture forms. No built-in lead generation database. Mentioned only as a one-line bullet with no supporting detail on the prospecting/database mechanism 14M+ US business database with Click2Create for instant lead/account creation from map data points. Pro and Advanced plans; POI search in US, UK, CA, FR, BE only
Route Planning & Optimization Core strength. Up to 120 stops, AI suggestions, real-time traffic, Apple CarPlay, save/assign routes. Travel-time rings, multi-stop routing to Google/Apple Maps, CarPlay. No in-app optimization engine. Multi-stop route optimization (Geo Routing product). Accounts for stop duration, delivery windows, vehicle limits. Up to 73 stops per trip; Google VRP solver; turn-by-turn navigation export Up to 150 stops per route Multi-stop route optimization (20-30% drive time reduction). Multi-day routing with ELD compliance. Priority scheduling. One-line mention, no detail on traffic/navigation integration Multi-stop optimization, time windows, capacity limits, 30-day advance scheduling. Not included in Territory Optimization. The TO pricing page publishes a licence-band matrix in which "Route planning" is no at every band (1, 2-9, 10-49, 50+); portatour sells Route Planner as a separate product (min 1 person) and a combined "Route Planner + Territory Optimization" bundle (min 2).

Security & Compliance

Feature Territory Creator AlignMix visit site ↗ Ascent Cloud visit site ↗ Atlas Mapping visit site ↗ Badger Maps visit site ↗ EasyTerritory visit site ↗ Map Business Online visit site ↗ Mapline visit site ↗ Maptitude visit site ↗ Maptive visit site ↗ SPOTIO visit site ↗ Salesforce Maps visit site ↗ Smappen visit site ↗ Xactly AlignStar visit site ↗ eSpatial visit site ↗ portatour visit site ↗
HIPAA Compliance HIPAA compliance on Enterprise tier only. Marketing suitability claim only: offline desktop operation means patient data never leaves the machine, so it is pitched at healthcare orgs subject to HIPAA and 42 CFR Part 2. No BAA, certification or attestation found in crawled content. A dedicated hipaa-mapping-software.htm page is linked but not yet crawled. HIPAA compliant since August 2021. Covers Maps, Territory Planning, and LiveTracking. Requires signed BAA.
SSO / SCIM SSO with SCIM on Enterprise tier only. SSO via Azure AD and Windows ADFS (OpenID Connect) with MFA. No SCIM provisioning. SSO confirmed via Team Single Sign-On and a setup guide; no mention of SCIM/automated provisioning SSO via OAuth 2.0 and SAML protocols. No SCIM support for automated user provisioning. SSO explicitly supported; SCIM not mentioned SSO confirmed; SCIM/provisioning not mentioned Uses native Salesforce sharing rules and permission sets. SSO available as add-on. SCIM not mentioned.

Territory Management

Feature Territory Creator AlignMix visit site ↗ Ascent Cloud visit site ↗ Atlas Mapping visit site ↗ Badger Maps visit site ↗ EasyTerritory visit site ↗ Map Business Online visit site ↗ Mapline visit site ↗ Maptitude visit site ↗ Maptive visit site ↗ SPOTIO visit site ↗ Salesforce Maps visit site ↗ Smappen visit site ↗ Xactly AlignStar visit site ↗ eSpatial visit site ↗ portatour visit site ↗
Freehand Drawing (Lasso/Draw) Box select, lasso select, and eraser tools "Lasso tools" and "Touch Align" ✓ on all tiers Core platform capability Lasso tool for freehand territory boundary drawing. Shape editor for manual territory boundaries. Custom-drawn territories (freehand) supported. Lasso Selection Tool explicitly listed Manual override tools: reassign via map clicks, create new territories, backfill vacant areas. Available on all plans including Free Evidence only from an image filename/alt text, not page copy Dedicated Lasso tool for freehand polygon drawing to select and assign territory areas.
Geographic Region Selection 190+ countries and 45,000+ administrative regions, plus 33,000+ US ZIP areas (ZCTA) and 84,000+ US census tracts. Up-to-date zip code shapes ✓ on all tiers; international postcode shapes available as paid add-ons Boundaries vary by country pack Zip/postal code, geo-library (states, counties), pre-defined geographic areas. ZIP/postal codes, counties, states/provinces (global), countries, custom-drawn shapes. ZIP codes, counties, districts, government/administrative boundaries. States, counties, ZIP codes, census tracts, block groups all supported Manual selection via map, CSV imports, Enterprise Territory Management model imports. Available on all plans; US/UK/CA/FR/BE administrative boundaries ZIP code and geographic boundary support.
Mixed-resolution territories One map can assign at several geographic levels at once — a whole country, a state, or individual ZIP codes and census tracts — with leaf-set canonicalization keeping the result unambiguous.
Overlap and gap detection Detects regions claimed by two territories and regions claimed by none, including geometric overlap between non-nesting units, with a conflicts view and per-organization overlap policy. Geographic views uncover uncovered areas and uneven workload. Gap detection is evidenced; overlap detection is not. Surfaces overlap and gaps as part of GIS/BI catchment analysis rather than as a territory conflict check. Badger Align minimizes overlap and maximizes coverage, but is a separate product bought independently or added to a Badger Maps plan. Displays overlapping territories and highlights territory overlap on the map. Groups locations by territory and identifies overlaps; radius coverage also surfaces gaps between service areas. Calculates the area of overlapping sales regions. Auto-optimization cuts overlap and gaps, with overlap flagged before a site commitment is made. Surfaces overlap (two reps on the same accounts) and gaps (whole ZIP codes uncovered) when designing a territory set. Identifies areas of sales overlap and white space between territories. Identifies and eliminates gaps and overlaps as part of territory optimization.
Parent/Child Territory Hierarchies "Hierarchy maps" ✓ on all tiers Power BI drill-down through territory hierarchy (region > state > ZIP). Multiple territory layers on a single map with Layer Folders. Visual layering rather than formal parent-child hierarchy with roll-ups. Multi-level territory support explicitly documented Framed as permission hierarchy rather than nested territory structure Enterprise Territory Management integration. Hierarchical alignment scenarios. Folder-based organization only Up to 6 levels. Advanced Territory Manager tier only ($14,995/yr).
Radius-Based Selection Draw a circle on the map with a live radius label; selection is resolved server-side against geodesic geometry. Used in the Territory Checker tool and mentioned as one (de-emphasized) catchment method Include all zip codes within a chosen distance. Travel-time rings for distance/time analysis, but not primary selection method. Proximity-based auto-assignment, coverage circles (radius visualization). Radius Mapping (Buffer) with export options included in all plans Proximity Circle tool for radius-based selection with aggregate calculations. Also supports drive-time/distance boundaries. Available on all plans including Free Radius/proximity analysis, drivetime maps/polygons.
Territory Analytics & Reporting Per-territory report: region counts, one column per data layer, totals and share-of-total so imbalance is visible, with CSV and XLSX export. No dashboards, charts, or time-series. Territory charts, thematic maps ✓ on all tiers Delivered via the Market Penetration tool Manager dashboard, quarterly stats, territory comparison, pie/bar/line charts, bubble/heat/thematic maps. Territory lookup, coverage gaps, performance heat maps, Power BI integration, travel-time filtering. Territory reporting with aggregated values, territory-based heat maps, performance dashboards. Metrics shown during optimization; no dedicated analytics dashboard described Workload balancing, performance metrics, alignment-based planning with what-if scenarios (up to 3 simultaneous). Basic on Free/Essential; full analytics on Pro and Advanced Territory Center Tool, Fill Gaps Tool, overlap detection, what-if scenarios (Enterprise only). Optimization-run analytics only, no mention of ongoing manager dashboards or quarterly reporting
Territory Creation Core product function across all tiers Core platform capability Badger Align add-on: $20/mo per territory (min 5). Not included in base plan. Auto-build, manual draw, and realignment tools. Balance by metrics (revenue, account count). ZIP code territories (USPS data), county/district boundaries, custom freehand, proximity-based auto-assignment. Core feature; included in all plans Available in Maps Advanced tier only ($125/user/mo). Core feature available on all plans; Free limited to 10 areas ZIP codes, geographic boundaries, account-based, hybrid models. Up to 2,000+ territories globally. Positioned as the prerequisite step to optimization
Territory Import (CRM/Excel) Territory assignments import from CSV or XLSX with partial-sync and full-sync modes. No CRM connector. Data Imports ✓ on all tiers Import is specific to Ascent Cloud's own Geopointe product, not generic CRM/Excel import CRM territory import and Excel territory import supported. Excel upload (Standard), Dynamics 365 (Enterprise), FTP push (Enterprise only). Copy-paste from Excel, CRM connections, database connections, cloud storage, API. CRM and Excel/CSV data import available but not framed as explicit territory import Salesforce reports, SOQL queries, CSV, Enterprise Territory Management models. Up to 250,000 records per alignment. KML import on Essential+; bulk generation from Excel on Advanced Inferred from general CRM/spreadsheet integration claim Excel, CSV, Salesforce sync supported. Customer data import is explicit; importing existing territory assignments specifically is not described
Territory Optimization & Balancing "Territory Optimizer" and "Touch Optimize Tool" are ✗ on the base Pro tier and only unlocked on the AI tiers (Ai50: up to 50 territories, Ai150: up to 150, AiUnlimited: no limit) Delivered largely as a consulting service, not self-serve what-if tooling Advanced: auto-generated balanced models, metric weighting, constraints, what-if scenarios, model comparison/merging. Auto-balance using customer attributes. Manual realignment tools. Manual balancing via color-coding/labels and drag-and-adjust; no mention of automated balancing algorithms, what-if scenario modeling, or constraint configuration Auto-assign closest accounts, visual imbalance identification, gap spotting. Manual/visual, not algorithmic. AI-powered; introduced in Maptive iQ (March 2025) Workload balancing described; no what-if scenarios or model comparison mentioned Algorithmic optimization: auto-balance by revenue, account count, workload with min/max thresholds. Up to 3 simultaneous what-if scenarios. Processes up to 250,000 records. Manual analysis tools only; no automated balancing Algorithmic optimization and what-if scenarios locked to the Advanced Territory Manager tier ($14,995/yr). Manual rebalancing in Professional Territory Manager ($7,995/yr). Core product — this entire page is dedicated to it

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