Territory Creator vs portatour Territory Optimization
portatour sells two products: a Route Planner and Territory Optimization. Only the second competes with Territory Creator, and this comparison covers that product alone — at its own prices, without route planning, which portatour's band matrix lists as excluded at every Territory Optimization tier. The two tools work from opposite ends. portatour redistributes an existing book of customers across reps using drive times and up to 10 weighted key figures, then lets you compare scenarios. Territory Creator draws geographic territories from postcodes, counties and states and shares them. One rebalances a customer base; the other defines a map.
Last updated Aug 27, 2026
Data verified August 2026
Across 15 features compared (15 excluded — insufficient data)
The Bottom Line
These are less substitutes than neighbours. portatour Territory Optimization takes a list of customers and works out a fair, drive-time-aware split across the reps you have. Territory Creator takes a map and lets you carve it up and hand it round. If you already know your customers and want the allocation optimised, portatour does something Territory Creator does not attempt — and does it for less per head, $449.50/mo against $999.90/mo at ten people.
The catch is what the price does not include. Route planning is excluded from every Territory Optimization band, so if you want portatour's routing too you are buying the bundle. There is a two-licence minimum, a contract term, and the quarterly rate is nearly double the annual one.
A fair reading of the matrix below: portatour publishes one page about Territory Optimization, so eight rows are unknown rather than absent. Where it is silent, assume nothing — this is a product usually bought after a demo.
Which Is Right for You?
Choose Territory Creator if…
Teams that need to define territories geographically and put them in front of people — by postcode, county or drawn shape, across one country or twenty. Choose Territory Creator when the map itself is the deliverable, when read-only access needs to reach the whole field team, when you have one user or want no contract, or when you are designing coverage rather than rebalancing an existing customer list.
Choose portatour if…
Field sales organisations with an established customer base and reps already assigned, facing a rebalance. Choose portatour Territory Optimization when the question is *who should call on whom* rather than *where do the lines go*, when you can weight the answer by revenue and visit frequency, when your customer data lives in Salesforce, SAP or Dynamics, and when you have at least two reps and can commit to a contract term.
Where Each Product Shines
Territory Creator
- Draws actual geographic territories — postcodes, counties, states, freehand shapes across 190+ countries. portatour optimizes the *assignment of customers* to reps; it does not publish boundary-based territory drawing
- Free unlimited viewer seats — reps and managers who only need to see their patch cost nothing
- No licence minimum — portatour's Territory Optimization requires at least 2 licences; a single user cannot buy it at all
- No contract term — portatour bills on 3- or 12-month contracts, and the 3-month rate is roughly double: $114.95 per person/month at 2-9 against $59.95 on the annual
- Try it instantly — the map builder runs on the homepage with no signup. portatour's Territory Optimization route to trial is an arranged demo call
- Prices are the prices — portatour quotes per person per month excluding VAT, and serves currency by geography
portatour
- Cheaper per person, and it widens with headcount — $59.95/person/month at 2-9 licences and $44.95 at 10-49, against $99.99/user/month. Ten people is $449.50/mo vs. $999.90/mo
- Genuine optimization engine — redistributes customers against up to 10 weighted key figures (turnover, visit frequency, customer counts) with 7 prioritisation levels, and generates scenarios to compare
- Built for the rebalancing job — sized and sold for redrawing coverage after a resignation, a new hire or an absence, rather than for greenfield territory design
- Native CRM connectors — dedicated Salesforce, SAP and Microsoft Dynamics integrations, plus a documented API and a separate ISV API
- API data import/export, plus Excel/CSV import at every tier and user groups with restricted permissions from the 2-9 band up
- Route Planner available alongside — sold separately or as a combined bundle if route optimization matters too
- Long track record — trading since 2007, claiming 1,500+ customers across 20+ countries
Feature-by-Feature Comparison
Detailed comparison across 15 features (15 with insufficient data excluded from scoring).
Commercial & Licensing
| Feature | Territory Creator | portatour |
|---|---|---|
| All geographies included | All 190+ countries included at one price. No per-country data packs and no regional add-ons. | |
| Free trial without a credit card | Free trial with no credit card required at signup. | 30-day free trial, 'Full version. No credit card required. Automatic termination.' |
| Month-to-month billing | $99.99 per editor per month, cancellable. An annual option exists at $999.99 but is not required. | |
| No per-territory fees | Unlimited territories on every plan. Entitlements cap editor seats and custom data layers only — there is no territory limit to buy up against. | |
| Self-serve purchase | Buy with a card at territorycreator.com/pricing. No demo, no quote, no sales call. |
Data & Integrations
| Feature | Territory Creator | portatour |
|---|---|---|
| CRM Integrations | Dedicated integration pages for Salesforce, SAP, and Microsoft Dynamics; also exposes a documented API Manual | |
| CSV/Excel Import & Export | CSV and XLSX import of territory assignments, plus CSV and XLSX export of territory data and reports. | Excel/CSV import is yes at every Territory Optimization licence band; API data import/export from the 2-9 band up. |
| Data export without lock-in | Territory assignments and reports export to CSV and XLSX on the only paid plan. No export tier and no proprietary format. | |
| Demographic Data Overlays | User-uploaded data layers aggregated per territory, including zonal statistics that bucket point data into boundaries. No bundled census or ACS demographics. | |
| Report Export (PDF/XLS) | CSV and XLSX export available. No visual or PDF map export. | Export exists across several modules, but the page never confirms output as PDF/XLS specifically |
Platform & Access
| Feature | Territory Creator | portatour |
|---|---|---|
| Browser-based, no install | Runs in the browser. Nothing to install, and viewers need no software at all. | |
| Free Viewer Seats | Unlimited free viewer seats — view territories, interactive map exploration, filter & search. | |
| Global/International Coverage | 190+ countries on World Bank administrative boundaries, with US ZIP area and census-tract granularity. Broader than most competitors. | Multi-country phone support and localized site editions |
| Interactive Demo (Zero-Friction Trial) | Fully functional map builder embedded on homepage and every pSEO page. Zero signup friction. Best-in-class. | |
| Team Management & Collaboration | Add reps, assign territories, share & manage. Free unlimited viewer seats. | Requires a team of at least 2 field reps |
Route & Field Operations
| Feature | Territory Creator | portatour |
|---|---|---|
| Activity Tracking & Check-ins | ||
| Lead Generation | ||
| Route Planning & Optimization | Not included in Territory Optimization. The TO pricing page publishes a licence-band matrix in which "Route planning" is no at every band (1, 2-9, 10-49, 50+); portatour sells Route Planner as a separate product (min 1 person) and a combined "Route Planner + Territory Optimization" bundle (min 2). |
Security & Compliance
| Feature | Territory Creator | portatour |
|---|---|---|
| HIPAA Compliance | ||
| SSO / SCIM |
Territory Management
| Feature | Territory Creator | portatour |
|---|---|---|
| Freehand Drawing (Lasso/Draw) | Box select, lasso select, and eraser tools | |
| Geographic Region Selection | 190+ countries and 45,000+ administrative regions, plus 33,000+ US ZIP areas (ZCTA) and 84,000+ US census tracts. | |
| Mixed-resolution territories | One map can assign at several geographic levels at once — a whole country, a state, or individual ZIP codes and census tracts — with leaf-set canonicalization keeping the result unambiguous. | |
| Overlap and gap detection | Detects regions claimed by two territories and regions claimed by none, including geometric overlap between non-nesting units, with a conflicts view and per-organization overlap policy. | |
| Parent/Child Territory Hierarchies | ||
| Radius-Based Selection | Draw a circle on the map with a live radius label; selection is resolved server-side against geodesic geometry. | |
| Territory Analytics & Reporting | Per-territory report: region counts, one column per data layer, totals and share-of-total so imbalance is visible, with CSV and XLSX export. No dashboards, charts, or time-series. | Optimization-run analytics only, no mention of ongoing manager dashboards or quarterly reporting |
| Territory Creation | Positioned as the prerequisite step to optimization | |
| Territory Import (CRM/Excel) | Territory assignments import from CSV or XLSX with partial-sync and full-sync modes. No CRM connector. | Customer data import is explicit; importing existing territory assignments specifically is not described |
| Territory Optimization & Balancing | Core product — this entire page is dedicated to it |
Pricing Comparison
Territory Creator
Viewer Seat
$0.00/monthlyFree unlimited viewer seats for team members who need read-only access.
View territories, interactive map exploration, filter & search, unlimited seats
Editor Seat
$99.99/monthlyFull access to build territories, assign reps, save & share.
Build territories, assign reps, save & share, direct founder support
portatour (visit site ↗)
10-49 licenses
$44.95/monthlyTerritory Optimization, per person per month, billed annually, excl. VAT. $84.95 per person per month on the 3-month contract. Adds additional integrations on top of the 2-9 band.
2-9 licenses
$59.95/monthlyTerritory Optimization, per person per month, billed annually, excl. VAT. Minimum 2 licenses. $114.95 per person per month on the 3-month contract. Includes Excel/CSV import, API data import/export and user groups; additional integrations not included at this band.
50+ licenses
Contact salesPriced on request — "Contact our sales team for your exclusive offer." Full feature set.
See the Difference for Yourself
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Add reps and click regions to build territories. Your work saves if you sign up.
Editor Seat
Create and manage sales territories
$99.99 /month
Save $199.89 with annual billing
14-day free trial · No credit card required
- Click counties to build territories
- Assign territories to your sales team
- Save and share territory maps
- Direct founder support
Viewer Seat
View and interact with territories
$0
- View all shared territories
- Interactive map exploration
- See all territory assignments
- Unlimited viewer seats
Included with every editor subscription — editors invite viewers from inside the app.
Frequently Asked Questions
- How hard is it to switch from portatour to Territory Creator?
- Territory Creator doesn't require data migration. You can start building territory maps immediately using the interactive demo — no signup or import needed. If you decide to switch, your demo work carries over to your account, and signing up starts a 14-day free trial with no credit card required.
- Is Territory Creator easier to use than portatour?
- Territory Creator is designed for territory mapping specifically, so there's less to learn compared to broader platforms. You can try the live demo right on this page to see the interface before committing.
- Is Territory Creator cheaper than portatour?
- Territory Creator uses simple per-seat pricing with unlimited viewer seats included free. Check the pricing comparison above for a side-by-side breakdown.
- What kind of support does Territory Creator offer?
- Territory Creator offers direct founder support — you'll talk to the person who built the product, not a ticketing queue. Email support@territorycreator.com with any question.