Territory Creator vs Badger Maps
Badger Maps is primarily a route planning and field sales execution tool that added territory management as a paid add-on (Badger Align). Territory Creator is a purpose-built territory mapping tool. The key difference: territory creation is Badger's upsell, but Territory Creator's entire product.
Last updated Aug 27, 2026
Data verified August 2026
Across 26 features compared (4 excluded — insufficient data)
The Bottom Line
If you need territory maps specifically, Territory Creator is simpler, cheaper, and faster to try. A 5-person team with 20 territories costs $499.95/mo on Territory Creator vs. $690-875/mo base + $400/mo Align = $1,090-1,275/mo on Badger Maps.
If you need a complete field sales toolkit — routing, CRM sync, check-ins, lead gen, and territory management bundled together — Badger Maps offers significantly more functionality, but at a higher price and with more complexity.
Which Is Right for You?
Choose Territory Creator if…
Teams that need to create and visualize sales territories without buying a full field sales platform. Operations teams, sales managers, and franchise networks who want simple, fast territory assignment with transparent pricing and zero onboarding friction.
Choose Badger Maps if…
Field sales teams that need route optimization as their primary tool and want territory management as part of a broader field sales workflow. Teams already using CRM systems who need deep bidirectional sync. Organizations requiring HIPAA compliance or SSO.
Where Each Product Shines
Territory Creator
- Territory mapping is the core product, not an add-on
- Instant interactive demo — try the actual product on the homepage with zero signup. Badger requires a 14-day trial.
- Radically simpler pricing — $99.99/user/mo with unlimited territories vs. Badger's $58-95/user + $20/territory add-on
- Free unlimited viewer seats — Badger requires paid licenses for all users
- Superior international coverage — 190+ countries and 45,000+ regions — plus US ZIP-code and census-tract detail — vs. Badger's US-centric approach
- No bloat — focused tool that does one thing well instead of bundling routing, CRM, lead gen
Badger Maps
- Advanced territory optimization — what-if scenarios, model comparison, metric weighting, constraint configuration, auto-balanced models
- Route planning is best-in-class — 120 stops, Apple CarPlay, real-time traffic, AI suggestions
- 14+ native CRM integrations — Salesforce, HubSpot, Dynamics, and more with 2-way real-time sync
- Comprehensive field sales toolkit — check-ins, lead generation, activity tracking, reporting
- Territory analytics — manager dashboards, quarterly stats, pie/bar/line charts, heat maps
- Native mobile apps with offline access, GPS, and CarPlay integration
- Enterprise security — SSO/SCIM and HIPAA compliance on Enterprise tier
Feature-by-Feature Comparison
Detailed comparison across 26 features (4 with insufficient data excluded from scoring).
Commercial & Licensing
| Feature | Territory Creator | Badger Maps |
|---|---|---|
| All geographies included | All 190+ countries included at one price. No per-country data packs and no regional add-ons. | |
| Free trial without a credit card | Free trial with no credit card required at signup. | 14-day free trial offered; card requirement not stated on the crawled pages. |
| Month-to-month billing | $99.99 per editor per month, cancellable. An annual option exists at $999.99 but is not required. | Every plan is quoted twice: $69/mo billed monthly beside $58/mo billed annually. |
| No per-territory fees | Unlimited territories on every plan. Entitlements cap editor seats and custom data layers only — there is no territory limit to buy up against. | |
| Self-serve purchase | Buy with a card at territorycreator.com/pricing. No demo, no quote, no sales call. |
Data & Integrations
| Feature | Territory Creator | Badger Maps |
|---|---|---|
| CRM Integrations | 14+ native 2-way real-time sync: Salesforce, HubSpot, Dynamics, Zoho, Insightly, NetSuite, Veeva, Pipedrive, monday.com, SugarCRM, Odoo, Attio, Proton. Plus Zapier. | |
| CSV/Excel Import & Export | CSV and XLSX import of territory assignments, plus CSV and XLSX export of territory data and reports. | CSV bulk import/export for accounts and territory data. |
| Data export without lock-in | Territory assignments and reports export to CSV and XLSX on the only paid plan. No export tier and no proprietary format. | Authorized users can manage and export data as CSV. |
| Demographic Data Overlays | User-uploaded data layers aggregated per territory, including zonal statistics that bucket point data into boundaries. No bundled census or ACS demographics. | Population, age, gender data overlays on territory maps. |
| Report Export (PDF/XLS) | CSV and XLSX export available. No visual or PDF map export. | PDF export (routes, reports), GPX export (routes), XLS export (reports). |
Platform & Access
| Feature | Territory Creator | Badger Maps |
|---|---|---|
| Browser-based, no install | Runs in the browser. Nothing to install, and viewers need no software at all. | |
| Free Viewer Seats | Unlimited free viewer seats — view territories, interactive map exploration, filter & search. | |
| Global/International Coverage | 190+ countries on World Bank administrative boundaries, with US ZIP area and census-tract granularity. Broader than most competitors. | Primarily US-focused. Limited international support. |
| Interactive Demo (Zero-Friction Trial) | Fully functional map builder embedded on homepage and every pSEO page. Zero signup friction. Best-in-class. | |
| Team Management & Collaboration | Add reps, assign territories, share & manage. Free unlimited viewer seats. | Team creation, hierarchies, role-based access, manager dashboard, account/route assignment. |
Route & Field Operations
| Feature | Territory Creator | Badger Maps |
|---|---|---|
| Activity Tracking & Check-ins | Customizable check-in forms, conditional fields, photo attachments, voice-to-text, verified check-ins. | |
| Lead Generation | Built-in local business database. Badger Lead Service (human specialists). 20-60 leads max. | |
| Route Planning & Optimization | Core strength. Up to 120 stops, AI suggestions, real-time traffic, Apple CarPlay, save/assign routes. |
Security & Compliance
| Feature | Territory Creator | Badger Maps |
|---|---|---|
| HIPAA Compliance | HIPAA compliance on Enterprise tier only. | |
| SSO / SCIM | SSO with SCIM on Enterprise tier only. |
Territory Management
| Feature | Territory Creator | Badger Maps |
|---|---|---|
| Freehand Drawing (Lasso/Draw) | Box select, lasso select, and eraser tools | Lasso tool for freehand territory boundary drawing. |
| Geographic Region Selection | 190+ countries and 45,000+ administrative regions, plus 33,000+ US ZIP areas (ZCTA) and 84,000+ US census tracts. | Zip/postal code, geo-library (states, counties), pre-defined geographic areas. |
| Mixed-resolution territories | One map can assign at several geographic levels at once — a whole country, a state, or individual ZIP codes and census tracts — with leaf-set canonicalization keeping the result unambiguous. | |
| Overlap and gap detection | Detects regions claimed by two territories and regions claimed by none, including geometric overlap between non-nesting units, with a conflicts view and per-organization overlap policy. | Badger Align minimizes overlap and maximizes coverage, but is a separate product bought independently or added to a Badger Maps plan. |
| Parent/Child Territory Hierarchies | ||
| Radius-Based Selection | Draw a circle on the map with a live radius label; selection is resolved server-side against geodesic geometry. | Include all zip codes within a chosen distance. |
| Territory Analytics & Reporting | Per-territory report: region counts, one column per data layer, totals and share-of-total so imbalance is visible, with CSV and XLSX export. No dashboards, charts, or time-series. | Manager dashboard, quarterly stats, territory comparison, pie/bar/line charts, bubble/heat/thematic maps. |
| Territory Creation | Badger Align add-on: $20/mo per territory (min 5). Not included in base plan. | |
| Territory Import (CRM/Excel) | Territory assignments import from CSV or XLSX with partial-sync and full-sync modes. No CRM connector. | CRM territory import and Excel territory import supported. |
| Territory Optimization & Balancing | Advanced: auto-generated balanced models, metric weighting, constraints, what-if scenarios, model comparison/merging. |
Pricing Comparison
Territory Creator
Viewer Seat
$0.00/monthlyFree unlimited viewer seats for team members who need read-only access.
View territories, interactive map exploration, filter & search, unlimited seats
Editor Seat
$99.99/monthlyFull access to build territories, assign reps, save & share.
Build territories, assign reps, save & share, direct founder support
Badger Maps (visit site ↗)
Badger Lead Routing
$18.00/monthlyStandalone lead-routing add-on, sold independently or bundled with any Badger Maps plan. Priced per rep: $16/mo billed annually, $18/mo billed monthly. Minimum of 5 reps. Price per rep declines to $10/mo after 40 reps.
Territory-based lead assignment; object routing (accounts, contacts, opportunities); address-to-territory matching; assignment rules; CRM integration; lead notifications. Price declines further per rep after a volume threshold (exact discounted rate and threshold cut off in source content).
Badger Align (Territory Add-On)
$20.00/monthlyPer territory, not per user. Min 5 territories. Declines to $10/mo after 40 territories.
Territory creation, optimization, balancing, what-if scenarios, model comparison, analytics
Badger Align
$20.00/monthlyStandalone territory-management add-on, sold independently or bundled with any Badger Maps plan. $20/mo per territory, billed annually. Minimum of 5 territories. Price per territory declines to $10/mo after 40 territories.
Territory creation; territory alignment; weighted & custom metrics; territory optimization; CRM integration; scenario planning; legacy & core account exclusions. Price declines to $10/mo per territory after 40 territories.
Business
$69.00/monthlyPer user/mo; $69/mo billed monthly or $58/mo billed annually. Core plan with CRM integration, AI features, route planning, and lead generation.
Standard 2-way real-time CRM integration; AI route planner, email automations, voice-to-CRM; up to 2,000 records/accounts per license (unlimited for CRM-integrated users); unlimited-search lead generation (up to 20 leads shown at a time); automated customizable forms synced to CRM; automated activity/call reports & analytics; phone & chat support; route optimization up to 120 stops; native iOS/Android apps; mileage tracking; manager/team hierarchy views; API/developer key access (25k requests/day).
Enterprise
$109.00/monthlyPer user/mo; $109/mo billed monthly or $95/mo billed annually. Everything in Business plus advanced integration, security, and support.
Everything in Business, plus: advanced CRM integration; up to 10,000 records/accounts per license (unlimited for CRM-integrated users); enhanced lead generation (up to 60 leads shown at a time); customizable forms with conditional fields; location & time-stamped activity reports; dedicated account manager & support; SSO with SCIM support; HIPAA compliance & support.
See the Difference for Yourself
No signup, no sales call. Build a territory map right now and see why teams choose Territory Creator.
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Add reps and click regions to build territories. Your work saves if you sign up.
Editor Seat
Create and manage sales territories
$99.99 /month
Save $199.89 with annual billing
14-day free trial · No credit card required
- Click counties to build territories
- Assign territories to your sales team
- Save and share territory maps
- Direct founder support
Viewer Seat
View and interact with territories
$0
- View all shared territories
- Interactive map exploration
- See all territory assignments
- Unlimited viewer seats
Included with every editor subscription — editors invite viewers from inside the app.
Frequently Asked Questions
- How hard is it to switch from Badger Maps to Territory Creator?
- Territory Creator doesn't require data migration. You can start building territory maps immediately using the interactive demo — no signup or import needed. If you decide to switch, your demo work carries over to your account, and signing up starts a 14-day free trial with no credit card required.
- Is Territory Creator easier to use than Badger Maps?
- Territory Creator is designed for territory mapping specifically, so there's less to learn compared to broader platforms. You can try the live demo right on this page to see the interface before committing.
- Is Territory Creator cheaper than Badger Maps?
- Territory Creator uses simple per-seat pricing with unlimited viewer seats included free. Check the pricing comparison above for a side-by-side breakdown.
- What kind of support does Territory Creator offer?
- Territory Creator offers direct founder support — you'll talk to the person who built the product, not a ticketing queue. Email support@territorycreator.com with any question.