Best Badger Maps Alternatives
Looking for a Badger Maps alternative? Here's how the options compare.
What is Badger Maps?
Route planning and field sales assistant with territory management as a paid add-on (Badger Align). Founded 2012 by Steven Benson (ex-Google, ex-IBM). Primarily a routing tool that added territory management.
The Bottom Line
If you need territory maps specifically, Territory Creator is simpler, cheaper, and faster to try. A 5-person team with 20 territories costs $499.95/mo on Territory Creator vs. $690-875/mo base + $400/mo Align = $1,090-1,275/mo on Badger Maps.
If you need a complete field sales toolkit — routing, CRM sync, check-ins, lead gen, and territory management bundled together — Badger Maps offers significantly more functionality, but at a higher price and with more complexity.
Territory Creator leads on
Free trial without a credit card, No per-territory fees, Free Viewer Seats, Global/International Coverage, Interactive Demo (Zero-Friction Trial), Overlap and gap detection, Territory Creation
Badger Maps leads on
CRM Integrations, Demographic Data Overlays, Report Export (PDF/XLS), Activity Tracking & Check-ins, Lead Generation, Route Planning & Optimization, HIPAA Compliance, SSO / SCIM, Territory Analytics & Reporting, Territory Import (CRM/Excel), Territory Optimization & Balancing
Across 26 features compared (4 excluded — insufficient data). See full comparison →
#1: Territory Creator
Why Territory Creator?
- Territory mapping is the core product, not an add-on
- Instant interactive demo — try the actual product on the homepage with zero signup. Badger requires a 14-day trial.
- Radically simpler pricing — $99.99/user/mo with unlimited territories vs. Badger's $58-95/user + $20/territory add-on
- Free unlimited viewer seats — Badger requires paid licenses for all users
- Superior international coverage — 190+ countries and 45,000+ regions — plus US ZIP-code and census-tract detail — vs. Badger's US-centric approach
- No bloat — focused tool that does one thing well instead of bundling routing, CRM, lead gen
Best for
Teams that need to create and visualize sales territories without buying a full field sales platform. Operations teams, sales managers, and franchise networks who want simple, fast territory assignment with transparent pricing and zero onboarding friction.
The demo needs no signup. Signing up starts a 14-day free trial — no credit card required.
Pricing: Territory Creator vs Badger Maps
Territory Creator
Free unlimited viewer seats for team members who need read-only access.
Full access to build territories, assign reps, save & share.
Badger Maps
Standalone lead-routing add-on, sold independently or bundled with any Badger Maps plan. Priced per rep: $16/mo billed annually, $18/mo billed monthly. Minimum of 5 reps. Price per rep declines to $10/mo after 40 reps.
Per territory, not per user. Min 5 territories. Declines to $10/mo after 40 territories.
Standalone territory-management add-on, sold independently or bundled with any Badger Maps plan. $20/mo per territory, billed annually. Minimum of 5 territories. Price per territory declines to $10/mo after 40 territories.
Per user/mo; $69/mo billed monthly or $58/mo billed annually. Core plan with CRM integration, AI features, route planning, and lead generation.
Per user/mo; $109/mo billed monthly or $95/mo billed annually. Everything in Business plus advanced integration, security, and support.
Pricing summary: Territory Creator uses simple per-seat pricing with unlimited free viewer seats. Compare plans in detail on the pricing page.
Other Alternatives to Badger Maps
AlignMix
Windows desktop territory alignment software. Designed for rebalancing existing territories with drag-to-adjust UI (TouchAlign). Primarily targets pharma/life sciences sales operations. Built in Delp…
Best for: Pharma and life sciences sales operations teams who need advanced territory rebalancing with AI optimization. Organizat…
EasyTerritory
Microsoft ecosystem territory mapping and management platform with Azure Maps visualization. Supports auto-building and manual territory creation for enterprises using Dynamics 365. SOC 2 certified.
Best for: Enterprises already invested in Microsoft Dynamics 365 and Power BI who want native territory planning integrated with …
Xactly AlignStar
Map-based sales territory design and alignment tool, sold as part of Xactly's Intelligent Revenue Platform (alongside Plan, Design, Manage, Incent and Forecast). Offers what-if scenario analysis, an …
Best for: Enterprise sales operations, revenue operations and finance teams rebalancing large territory structures where the goal…
Ascent Cloud
Salesforce-native mapping and field execution platform for territory creation, coverage analysis, route optimization, and field activity tracking. Part of Ascent Cloud Sales Performance Management su…
Best for: Salesforce-native organizations that want territory management, route optimization, and field execution deeply integrat…
eSpatial
Purpose-built territory management platform for sales ops teams. Specializes in territory creation, optimization, and route planning. Founded 1997, bootstrapped/private. Most expensive pure-play terr…
Best for: Sales operations teams that need territory management bundled with route optimization and field activity tracking. Sale…
Atlas Mapping
UK territory mapping and location planning software (product name "Vision"). Builds territories over demographic and business data, plots customers and stores, analyses drive zones and potential reve…
Best for: Franchisors and multi-site operators who need territories justified by data rather than just drawn — demographic sizing…
Maptive
Enterprise-grade mapping software for teams without GIS expertise. Built for spatial analysis, territory planning, and location intelligence across 112 countries. Claims 60+ GIS tools.
Best for: Teams that need spatial analysis beyond territory creation — demographic overlays, route optimization, and workload bal…
Map Business Online
Budget-friendly, all-in-one business mapping for SMBs. Emphasizes affordability, territory mapping, and route optimization with support for U.S., Canada, and UK data. Desktop-focused with dated UI.
Best for: US-focused SMBs that want the most features per dollar — territory mapping, route optimization, lead generation, and de…
Mapline
Mapping and geospatial analytics platform with four products (Geo Mapping, Geo BI, Geo Routing, Geo Scheduling). Founded 2008, bootstrapped. ~$5.7-6.3M revenue (2025).
Best for: Teams that want territory mapping as part of a broader geospatial analytics toolkit — mapping, BI, routing, and schedul…
Salesforce Maps
Cloud-based territory planning, route optimization, and field sales management platform native to Salesforce CRM. Formerly MapAnything. Requires existing Salesforce license ($25-330/user/mo). Territo…
Best for: Large Salesforce-native enterprises that need territory planning deeply integrated with their CRM data, opportunity pip…
Smappen
Geomarketing and territory analysis platform specializing in catchment area mapping, demographic insights, and prospect discovery across US, UK, Canada, France, and Belgium.
Best for: Teams that want to build outreach and prospect lists directly from territory selections. Organizations that need to val…
Maptitude
Desktop GIS and mapping software from Caliper Corporation with sales territory mapping, automatic territory balancing by demographics, route optimization, and two-way sync with Excel/SQL Server/Oracl…
Best for: Analysts and operations teams who need spatial analysis, not just territory boundaries — demographic modeling, drive-ti…
portatour
Austrian field-sales SaaS sold as two feature sets: a Route Planner and Territory Optimization. The Territory Optimization half is the competitive overlap — it redistributes existing customers across…
Best for: Field sales organisations with an established customer base and reps already assigned, facing a rebalance. Choose porta…
SPOTIO
Field-sales engagement platform with territory management built in. Territories are drawn by ZIP, county, city or freehand shape, assigned to reps or teams, and checked for overlap and coverage gaps.…
Best for: Outside-sales organizations of five or more reps who want territory design as one part of running the field team — wher…
Frequently Asked Questions
- Can I try Territory Creator before switching from Badger Maps?
- Yes — there's a live demo right on this page. No signup, no sales call. Build a territory map now and your work saves if you create an account. Creating one starts a 14-day free trial, no credit card required.
- Do I need to export data from Badger Maps to switch?
- No. Territory Creator doesn't require importing data from Badger Maps. You build territory maps visually by clicking regions on a map. Most teams are up and running in minutes.
- When is Badger Maps the better choice?
- Field sales teams that need route optimization as their primary tool and want territory management as part of a broader field sales workflow. Teams already using CRM systems who need deep bidirectional sync. Organizations requiring HIPAA compliance or SSO.
- What if I need help setting up Territory Creator?
- You get direct founder support — email support@territorycreator.com. No ticketing queue, no chatbot. Most questions are answered within hours.
Try Territory Creator Right Now
No signup, no sales call, no waiting. Build a territory map and see how it compares to Badger Maps.
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Add reps and click regions to build territories. Your work saves if you sign up.