Feature Comparison
See how territory mapping tools compare, feature by feature.
Last updated Apr 4, 2026
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Data & Integrations
| Feature | Territory Creator | AlignMix visit site ↗ | Badger Maps visit site ↗ | EasyTerritory visit site ↗ | Geopointe visit site ↗ | Map Business Online visit site ↗ | Mapline visit site ↗ | Maptive visit site ↗ | Salesforce Maps visit site ↗ | Smappen visit site ↗ | eSpatial visit site ↗ |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Report Export (PDF/XLS) | CSV and Excel export available. PDF export not yet supported. | Export to PowerPoint, PDF, PNG, Excel, KML. Batch export of all territories. | PDF export (routes, reports), GPX export (routes), XLS export (reports). | Excel, CSV, JPEG, PNG, PDF export. Large format printing up to 60"x60" wall maps. | PNG image export (3 sizes), Excel export for distance data. No PDF export mentioned. | High-resolution map images (up to 5120x3200), HTML embed, print up to 2048x2048. | PDF and PowerPoint export available. | ||||
| CRM Integrations | 14+ native 2-way real-time sync: Salesforce, HubSpot, Dynamics, Zoho, Insightly, NetSuite, Veeva, Pipedrive, monday.com, SugarCRM, Odoo, Attio, Proton. Plus Zapier. | Dynamics 365 native in Enterprise only. Salesforce mentioned for Enterprise. Excel always available. | 100% Salesforce-native. Snowflake (live). Dynamics 365, HubSpot, Databricks, ServiceNow on roadmap. | Microsoft Dynamics CRM, Sage ACT!, Intuit QuickBooks. Salesforce reportedly discontinued. SDK with limited docs. | Generic API-based CRM connections. Specific CRMs not named. Not deep bi-directional. | Salesforce (beta only), Zoho, Keap, Pipedrive available. HubSpot coming Spring 2026. REST API for custom integration. | Native Salesforce only. Works with all Salesforce objects (accounts, leads, opportunities, custom objects). Real-time CRM data visualization. | Salesforce only (bi-directional sync). No HubSpot, Dynamics, Zoho. | |||
| CSV/Excel Import & Export | Supports CSV and Excel export of territory data. Import not yet available. | Import from Excel/CSV. Export to Excel confirmed. | CSV bulk import/export for accounts and territory data. | Excel upload for large datasets. Power BI data model integration. | CSV and KML import/export. Salesforce data as primary. | Import: Excel, CSV, text, database. Export: Excel, CSV, KML, JPEG, PNG, PDF. | Import: copy-paste Excel, API. Export: PNG images (3 sizes), Excel spreadsheets. | Import: Excel, Google Sheets, copy/paste. Export via lasso tool and API. | CSV imports supported. Export to CSV and direct Salesforce field updates. | Import: Excel, CSV, Salesforce sync. Export: CSV, JPG, PDF, PowerPoint. | |
| Demographic Data Overlays | Population, age, gender data overlays on territory maps. | US Census demographic layers available. | U.S. Census, Canadian Census, UK Census data. Searchable by demographic criteria. | Demographic overlays available on paid tier only. | 50+ U.S. Census variables (population, age, income, education). U.S. only. |
Platform & Access
| Feature | Territory Creator | AlignMix visit site ↗ | Badger Maps visit site ↗ | EasyTerritory visit site ↗ | Geopointe visit site ↗ | Map Business Online visit site ↗ | Mapline visit site ↗ | Maptive visit site ↗ | Salesforce Maps visit site ↗ | Smappen visit site ↗ | eSpatial visit site ↗ |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Free Viewer Seats | Unlimited free viewer seats — view territories, interactive map exploration, filter & search. | Read-only seats available at 20% of full-access rate (not free). | MapBusinessOnline Viewer: free app for viewing shared interactive maps (panning, zooming, search). | ||||||||
| Global/International Coverage | 190+ countries, 50 US states, UK subdivisions. Broader than most competitors. | 40+ international data packs licensed separately (additional cost per country). US ZIP data included. | Primarily US-focused. Limited international support. | States/provinces (global), countries supported via Azure Maps. | Available in 10+ languages. Salesforce global support. | U.S. and Canada for address plotting. UK Census available. No broader international support. | Good US boundary support. International boundary data is poor (missing Northern Ireland, ocean border issues). | 112 countries for mapping. Demographics U.S. only. | 2,000+ territories globally supported. | ||
| Interactive Demo (Zero-Friction Trial) | Fully functional map builder embedded on homepage and every pSEO page. Zero signup friction. Best-in-class. | 7-day (Standard) and 14-day (Enterprise) free trials. Not zero-friction. | 15-day free trial. Primary CTA is sales-led 'Request a demo'. | Free tier available. 7-day free trial also available. Account creation required. | 7-day free trial requires signup. No credit card needed. | ||||||
| Team Management & Collaboration | Add reps, assign territories, share & manage. Free unlimited viewer seats. | Team creation, hierarchies, role-based access, manager dashboard, account/route assignment. | Role-based access control, real-time map sharing. | Salesforce-native team management, role-based permissions. | Team-level and individual-level access control. Editable shared maps for workgroups. | Real-time map sharing, custom permissions, centralized dashboards, website embedding, role-based access. | Password-protected sharing, public publishing, granular permissions (edit/view-only). Team tier required for collaboration. | Commenting with @mentions, link-based sharing, individual access controls, sequential approval workflows. | Real-time map sharing, private/public/password-protected, role-based access control. |
Route & Field Operations
| Feature | Territory Creator | AlignMix visit site ↗ | Badger Maps visit site ↗ | EasyTerritory visit site ↗ | Geopointe visit site ↗ | Map Business Online visit site ↗ | Mapline visit site ↗ | Maptive visit site ↗ | Salesforce Maps visit site ↗ | Smappen visit site ↗ | eSpatial visit site ↗ |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Lead Generation | Built-in local business database. Badger Lead Service (human specialists). 20-60 leads max. | Google Places integration for business searches. Auto-assignment of leads/accounts based on rules. | 22M+ U.S. business listings database. Searchable by NAICS/SIC codes and sales volume. 5,000-9,000 credits. | ||||||||
| Route Planning & Optimization | Core strength. Up to 120 stops, AI suggestions, real-time traffic, Apple CarPlay, save/assign routes. | Travel-time rings, multi-stop routing to Google/Apple Maps, CarPlay. No in-app optimization engine. | Automated route generation, calendar-based scheduling, priority sequencing, time windows, multi-day routes, real-time adjustment. | Auto stop reordering, up to 150 stops, time windows, turn-by-turn directions. Cannot optimize multiple routes simultaneously. | Multi-stop route optimization (Geo Routing product). Accounts for stop duration, delivery windows, vehicle limits. | Up to 70 stops per route, drag-and-drop reordering, dynamic rerouting. Claims 18% lower fuel costs. | Multi-stop route optimization (20-30% drive time reduction). Multi-day routing with ELD compliance. Priority scheduling. | Multi-stop optimization, time windows, capacity limits, 30-day advance scheduling. | |||
| Activity Tracking & Check-ins | Customizable check-in forms, conditional fields, photo attachments, voice-to-text, verified check-ins. | GPS check-in/check-out logging, visit notes, location verification. | Geo Scheduling: electronic signatures, barcode scanning, email/texting. No native activity logging for field reps. | Auto-logged customer visits. Live rep location tracking with geo-fencing. Mass actions on map-selected records. | Field reps can log start/end times for meetings, add/shift/remove appointments on mobile. |
Security & Compliance
| Feature | Territory Creator | AlignMix visit site ↗ | Badger Maps visit site ↗ | EasyTerritory visit site ↗ | Geopointe visit site ↗ | Map Business Online visit site ↗ | Mapline visit site ↗ | Maptive visit site ↗ | Salesforce Maps visit site ↗ | Smappen visit site ↗ | eSpatial visit site ↗ |
|---|---|---|---|---|---|---|---|---|---|---|---|
| HIPAA Compliance | HIPAA compliance on Enterprise tier only. | ||||||||||
| SSO / SCIM | SSO with SCIM on Enterprise tier only. | Salesforce-native SSO/SCIM support included. | SSO available. Two-factor authentication. Audit logging. | Uses native Salesforce sharing rules and permission sets. | SSO available as add-on. SCIM not mentioned. |
Territory Management
| Feature | Territory Creator | AlignMix visit site ↗ | Badger Maps visit site ↗ | EasyTerritory visit site ↗ | Geopointe visit site ↗ | Map Business Online visit site ↗ | Mapline visit site ↗ | Maptive visit site ↗ | Salesforce Maps visit site ↗ | Smappen visit site ↗ | eSpatial visit site ↗ |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Radius-Based Selection | Circle select tool available. | Include all zip codes within a chosen distance. | Travel-time rings for distance/time analysis, but not primary selection method. | Proximity-based sequencing in routing. Location-based filtering. | Auto-draw equal-distance circles around multiple locations. | Proximity-based auto-assignment, coverage circles (radius visualization). | Click or enter address to add specific radius. | Radius/proximity analysis, drivetime maps/polygons. | |||
| Territory Import (CRM/Excel) | Excel/CSV import supported. No CRM integration (manual workflow only). | CRM territory import and Excel territory import supported. | Excel upload (Standard), Dynamics 365 (Enterprise), FTP push (Enterprise only). | Salesforce-native (primary). CSV layer import. KML/KMZ/GeoRSS import. | Excel/CSV with territory assignments auto-maps. Hierarchical spreadsheet import in one step. | Copy-paste from Excel, CRM connections, database connections, cloud storage, API. | Excel, Google Sheets, copy/paste, manual entry. Google Sheets live sync (lag issues reported). | Salesforce reports, SOQL queries, CSV, Enterprise Territory Management models. Up to 250,000 records per alignment. | Excel, CSV, Salesforce sync supported. | ||
| Geographic Region Selection | 190+ countries, 45,000+ regions including zip codes, counties, states | US 5-digit ZIP codes and county boundaries supported. State level not explicitly mentioned. | Zip/postal code, geo-library (states, counties), pre-defined geographic areas. | ZIP/postal codes, counties, states/provinces (global), countries, custom-drawn shapes. | ZIP codes, counties, states, cities, MSAs. Custom boundaries. Real-time impact preview. | ZIP5, ZIP3, county, state, city limits, MSA, census tracts. Mixed alignment on single map. | ZIP codes, counties, districts, government/administrative boundaries. | ZIP, county, state, census tracts, and cities supported. | Manual selection via map, CSV imports, Enterprise Territory Management model imports. | ZIP code and geographic boundary support. | |
| Territory Optimization & Balancing | AI-powered optimization in AI 50/150/Unlimited tiers only. Not in Standard or Pro. | Advanced: auto-generated balanced models, metric weighting, constraints, what-if scenarios, model comparison/merging. | Auto-balance using customer attributes. Manual realignment tools. | Dynamic alignment with workload balancing by Salesforce fields. Advanced modeling in separate Territory Planner product. | Balance by Census demographics or business variables. Overlap detection/highlighting. Travel efficiency evaluation. | Auto-assign closest accounts, visual imbalance identification, gap spotting. Manual/visual, not algorithmic. | Automated workload balancing across sales, account count, opportunity value. Claims 7-30% sales increase. | Algorithmic optimization: auto-balance by revenue, account count, workload with min/max thresholds. Up to 3 simultaneous what-if scenarios. Processes up to 250,000 records. | Algorithmic optimization and what-if scenarios locked to Enterprise tier (custom pricing). Manual rebalancing in Territory Map Maker tier. | ||
| Freehand Drawing (Lasso/Draw) | Box select, lasso select, and eraser tools | Lasso tool, circle select, polygon lasso. TouchAlign for real-time boundary adjustment. | Lasso tool for freehand territory boundary drawing. | Shape editor for manual territory boundaries. | Interactive shape editor for custom territory boundaries. | Freeform drawing, polygon, circle, drive-time tools. | Custom-drawn territories (freehand) supported. | Lasso tool for manual selection; custom polygon territories. | Manual override tools: reassign via map clicks, create new territories, backfill vacant areas. | ||
| Parent/Child Territory Hierarchies | Three-level customizable hierarchy: Territories > Districts > Regions. TouchAlign works at all levels. | Power BI drill-down through territory hierarchy (region > state > ZIP). | Hierarchical territory organization across teams with parent/child structures. | Territories > Regions > Divisions (Pro plan only). Can import hierarchical structures directly. | Enterprise Territory Management integration. Hierarchical alignment scenarios. | Up to 6 levels. Enterprise tier only. | |||||
| Territory Creation | Manual drawing with TouchAlign drag-to-adjust UI. Unlimited territories per file. | Badger Align add-on: $20/mo per territory (min 5). Not included in base plan. | Auto-build, manual draw, and realignment tools. Balance by metrics (revenue, account count). | Shape library (pre-built ZIP/county/state/city/MSA), manual shape editor, hierarchical territories, bulk reassignment. | Six creation methods: drawing (circle, polygon, freeform, drive-time), map selection, spreadsheet import, attribute filtering, radius, drive-time. | ZIP code territories (USPS data), county/district boundaries, custom freehand, proximity-based auto-assignment. | Geographic boundaries (ZIP, county, state, census tracts, cities), custom polygon, AI-powered automated creation with workload balancing. | Available in Maps Advanced tier only ($150/user/mo). | ZIP codes, geographic boundaries, account-based, hybrid models. Up to 2,000+ territories globally. | ||
| Territory Analytics & Reporting | Thematic heat maps, chart view, territory index for balancing, compactness/area stats, before/after comparison. | Manager dashboard, quarterly stats, territory comparison, pie/bar/line charts, bubble/heat/thematic maps. | Territory lookup, coverage gaps, performance heat maps, Power BI integration, travel-time filtering. | Coverage gap analysis, workload balance, thematic territory maps, real-time geographic performance, interactive charting. | Market area profiles, gap and overlap identification. No detailed analytics dashboard. | Territory reporting with aggregated values, territory-based heat maps, performance dashboards. | Total sales, account count, opportunity value per territory. Undo/change tracking. | Workload balancing, performance metrics, alignment-based planning with what-if scenarios (up to 3 simultaneous). | Territory Center Tool, Fill Gaps Tool, overlap detection, what-if scenarios (Enterprise only). |
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