Best Badger Maps Alternatives
Looking for a Badger Maps alternative? Here's how the options compare.
What is Badger Maps?
Route planning and field sales assistant with territory management as a paid add-on (Badger Align). Founded 2012 by Steven Benson (ex-Google, ex-IBM). Primarily a routing tool that added territory management.
The Bottom Line
If you need territory maps specifically, Territory Creator is simpler, cheaper, and faster to try. A 5-person team with 20 territories costs $499.95/mo on Territory Creator vs. $690-875/mo base + $400/mo Align = $1,090-1,275/mo on Badger Maps.
If you need a complete field sales toolkit — routing, CRM sync, check-ins, lead gen, and territory management bundled together — Badger Maps offers significantly more functionality, but at a higher price and with more complexity.
Territory Creator leads on
Free Viewer Seats, Global/International Coverage, Interactive Demo (Zero-Friction Trial), Territory Creation
Badger Maps leads on
CRM Integrations, CSV/Excel Import & Export, Demographic Data Overlays, Report Export (PDF/XLS), Activity Tracking & Check-ins, Lead Generation, Route Planning & Optimization, HIPAA Compliance, SSO / SCIM, Radius-Based Selection, Territory Analytics & Reporting, Territory Import (CRM/Excel), Territory Optimization & Balancing
Across 21 features compared. See full comparison →
#1: Territory Creator
Why Territory Creator?
- Territory mapping is the core product, not an add-on
- Instant interactive demo — try the actual product on the homepage with zero signup. Badger requires a 14-day trial.
- Radically simpler pricing — $100/user/mo with unlimited territories vs. Badger's $58-95/user + $20/territory add-on
- Free unlimited viewer seats — Badger requires paid licenses for all users
- Superior international coverage — 190+ countries and 45,000+ regions vs. Badger's US-centric approach
- No bloat — focused tool that does one thing well instead of bundling routing, CRM, lead gen
Best for
Teams that need to create and visualize sales territories without buying a full field sales platform. Operations teams, sales managers, and franchise networks who want simple, fast territory assignment with transparent pricing and zero onboarding friction.
Pricing: Territory Creator vs Badger Maps
Territory Creator
Free unlimited viewer seats for team members who need read-only access.
Full access to build territories, assign reps, save & share.
Badger Maps
Per territory, not per user. Min 5 territories. Declines to $10/mo after 40 territories.
Per user. 2,000 records per license, up to 30 custom fields, 1 CRM object + 1 related.
Per user. 10,000 records, unlimited custom fields/CRM objects. Includes SSO/SCIM and HIPAA.
Pricing summary: Territory Creator uses simple per-seat pricing with unlimited free viewer seats. Compare plans in detail on the pricing page.
Other Alternatives to Badger Maps
AlignMix
Windows desktop territory alignment software. Designed for rebalancing existing territories with drag-to-adjust UI (TouchAlign). Primarily targets pharma/life sciences sales operations. Built in Delp…
Best for: Pharma and life sciences sales operations teams who need advanced territory rebalancing with AI optimization. Organizat…
EasyTerritory
Microsoft ecosystem territory mapping and management platform with Azure Maps visualization. Supports auto-building and manual territory creation for enterprises using Dynamics 365. SOC 2 certified.
Best for: Enterprises already invested in Microsoft Dynamics 365 and Power BI who want native territory planning integrated with …
eSpatial
Purpose-built territory management platform for sales ops teams. Specializes in territory creation, optimization, and route planning. Founded 1997, bootstrapped/private. Most expensive pure-play terr…
Best for: Sales operations teams that need territory management bundled with route optimization and field activity tracking. Sale…
Geopointe
Salesforce-native mapping and field execution platform for territory creation, coverage analysis, route optimization, and field activity tracking. Part of Ascent Cloud Sales Performance Management su…
Best for: Salesforce-native organizations that want territory management, route optimization, and field execution deeply integrat…
Map Business Online
Budget-friendly, all-in-one business mapping for SMBs. Emphasizes affordability, territory mapping, and route optimization with support for U.S., Canada, and UK data. Desktop-focused with dated UI.
Best for: US-focused SMBs that want the most features per dollar — territory mapping, route optimization, lead generation, and de…
Mapline
Mapping and geospatial analytics platform with four products (Geo Mapping, Geo BI, Geo Routing, Geo Scheduling). Founded 2008, bootstrapped. ~$5.7-6.3M revenue (2025).
Best for: Teams that want territory mapping as part of a broader geospatial analytics toolkit — mapping, BI, routing, and schedul…
Maptive
Enterprise-grade mapping software for teams without GIS expertise. Built for spatial analysis, territory planning, and location intelligence across 112 countries. Claims 60+ GIS tools.
Best for: Teams that need spatial analysis beyond territory creation — demographic overlays, route optimization, and workload bal…
Salesforce Maps
Cloud-based territory planning, route optimization, and field sales management platform native to Salesforce CRM. Formerly MapAnything. Requires existing Salesforce license ($25-330/user/mo). Territo…
Best for: Large Salesforce-native enterprises that need territory planning deeply integrated with their CRM data, opportunity pip…
Smappen
Best for: Teams that want to build outreach and prospect lists directly from territory selections. Organizations that need to val…
Frequently Asked Questions
- Can I try Territory Creator before switching from Badger Maps?
- Yes — there's a live demo right on this page. No signup, no sales call. Build a territory map now and your work saves if you create an account.
- Do I need to export data from Badger Maps to switch?
- No. Territory Creator doesn't require importing data from Badger Maps. You build territory maps visually by clicking regions on a map. Most teams are up and running in minutes.
- When is Badger Maps the better choice?
- Field sales teams that need route optimization as their primary tool and want territory management as part of a broader field sales workflow. Teams already using CRM systems who need deep bidirectional sync. Organizations requiring HIPAA compliance or SSO.
- What if I need help setting up Territory Creator?
- You get direct founder support — email support@territorycreator.com. No ticketing queue, no chatbot. Most questions are answered within hours.
Try Territory Creator Right Now
No signup, no sales call, no waiting. Build a territory map and see how it compares to Badger Maps.
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Add reps and click regions to build territories. Your work saves if you sign up.