Territory Creator vs Map Business Online
Map Business Online is a budget-friendly, feature-rich mapping tool for SMBs with territory management, route optimization, and a 22M+ business listings database. Territory Creator is a modern, focused territory tool. The key difference: MBO packs in more features at a lower price point, but Territory Creator is faster to start and works internationally.
Last updated Apr 4, 2026
Across 21 features compared
The Bottom Line
For international teams or anyone who values a modern interface with instant access, Territory Creator is the better fit at $100/user/mo with unlimited territories and free viewers.
Map Business Online's custom yearly pricing is historically budget-friendly and includes features Territory Creator doesn't have — route optimization, 22M+ business listings, and demographic overlays. If you're a US-focused SMB that wants an all-in-one mapping toolkit, MBO offers more raw functionality. But the dated UI and US/Canada/UK geographic limitation are real constraints.
Which Is Right for You?
Choose Territory Creator if…
Teams with international territory needs beyond US/Canada/UK. Organizations that want a modern interface with instant access and no territory count limits. Teams that don't need lead generation databases or route planning.
Choose Map Business Online if…
US-focused SMBs that want the most features per dollar — territory mapping, route optimization, lead generation, and demographic analysis in one tool. Teams that need large-format printed wall maps or business listing databases for prospecting.
Where Each Product Shines
Territory Creator
- Instant interactive demo — try the product immediately on the homepage. MBO requires a trial signup
- Modern web interface — clean, responsive design. MBO has a dated, desktop-oriented UI
- Superior international coverage — 190+ countries. MBO is limited to US, Canada, and UK
- Simpler, per-user pricing — $100/user/mo scales linearly. MBO tiers limit territories (50 on Standard, 1,500 on Pro)
- Free unlimited viewer seats — MBO offers a free viewer app but with limited functionality
- No territory caps — create unlimited territories. MBO caps at 50 (Standard) or 1,500 (Pro)
Map Business Online
- 22M+ business listings — built-in lead generation database searchable by NAICS/SIC codes
- Route optimization — up to 150 stops with time windows and turn-by-turn directions
- Demographic data overlays — US Census, Canadian Census, and UK Census data layers
- Six territory creation methods — drawing, map selection, spreadsheet import, and more
- Large format printing — up to 60"x60" wall maps for physical office display
- Budget pricing — custom yearly pricing, historically among the most affordable options
- Three-level hierarchy — Territories, Regions, Divisions (Pro plan)
- Territory balancing — auto-balance by Census demographics or business variables
Feature-by-Feature Comparison
Detailed comparison across 21 features.
Data & Integrations
| Feature | Territory Creator | Map Business Online |
|---|---|---|
| Report Export (PDF/XLS) | CSV and Excel export available. PDF export not yet supported. | Excel, CSV, JPEG, PNG, PDF export. Large format printing up to 60"x60" wall maps. |
| CRM Integrations | Microsoft Dynamics CRM, Sage ACT!, Intuit QuickBooks. Salesforce reportedly discontinued. SDK with limited docs. | |
| Demographic Data Overlays | U.S. Census, Canadian Census, UK Census data. Searchable by demographic criteria. | |
| CSV/Excel Import & Export | Supports CSV and Excel export of territory data. Import not yet available. | Import: Excel, CSV, text, database. Export: Excel, CSV, KML, JPEG, PNG, PDF. |
Platform & Access
| Feature | Territory Creator | Map Business Online |
|---|---|---|
| Free Viewer Seats | Unlimited free viewer seats — view territories, interactive map exploration, filter & search. | MapBusinessOnline Viewer: free app for viewing shared interactive maps (panning, zooming, search). |
| Global/International Coverage | 190+ countries, 50 US states, UK subdivisions. Broader than most competitors. | U.S. and Canada for address plotting. UK Census available. No broader international support. |
| Interactive Demo (Zero-Friction Trial) | Fully functional map builder embedded on homepage and every pSEO page. Zero signup friction. Best-in-class. | |
| Team Management & Collaboration | Add reps, assign territories, share & manage. Free unlimited viewer seats. | Team-level and individual-level access control. Editable shared maps for workgroups. |
Route & Field Operations
| Feature | Territory Creator | Map Business Online |
|---|---|---|
| Route Planning & Optimization | Auto stop reordering, up to 150 stops, time windows, turn-by-turn directions. Cannot optimize multiple routes simultaneously. | |
| Lead Generation | 22M+ U.S. business listings database. Searchable by NAICS/SIC codes and sales volume. 5,000-9,000 credits. | |
| Activity Tracking & Check-ins |
Security & Compliance
| Feature | Territory Creator | Map Business Online |
|---|---|---|
| SSO / SCIM | ||
| HIPAA Compliance |
Territory Management
| Feature | Territory Creator | Map Business Online |
|---|---|---|
| Territory Analytics & Reporting | Market area profiles, gap and overlap identification. No detailed analytics dashboard. | |
| Territory Import (CRM/Excel) | Excel/CSV with territory assignments auto-maps. Hierarchical spreadsheet import in one step. | |
| Geographic Region Selection | 190+ countries, 45,000+ regions including zip codes, counties, states | ZIP5, ZIP3, county, state, city limits, MSA, census tracts. Mixed alignment on single map. |
| Radius-Based Selection | Auto-draw equal-distance circles around multiple locations. | |
| Freehand Drawing (Lasso/Draw) | Box select, lasso select, and eraser tools | Freeform drawing, polygon, circle, drive-time tools. |
| Parent/Child Territory Hierarchies | Territories > Regions > Divisions (Pro plan only). Can import hierarchical structures directly. | |
| Territory Creation | Six creation methods: drawing (circle, polygon, freeform, drive-time), map selection, spreadsheet import, attribute filtering, radius, drive-time. | |
| Territory Optimization & Balancing | Balance by Census demographics or business variables. Overlap detection/highlighting. Travel efficiency evaluation. |
Pricing Comparison
Territory Creator
Viewer Seat
$0.00/monthlyFree unlimited viewer seats for team members who need read-only access.
View territories, interactive map exploration, filter & search, unlimited seats
Editor Seat
$100.00/monthlyFull access to build territories, assign reps, save & share.
Build territories, assign reps, save & share, direct founder support
Map Business Online (visit site ↗)
Starter
Contact salesData visualization only. 1 user. 20,000 locations per map. No territory or routing.
Heat maps, census data, basic visualization
Standard
Contact sales1 user. 50,000 locations, 50 territories, route optimization (150 stops), 5,000 business listing credits.
Territory mapping, route optimization, business listings, basic hierarchy
Pro
Contact sales1 user. 250,000 locations, 1,500 territories. Full hierarchy (Territories > Regions > Divisions). 9,000 business listing credits.
Full territory hierarchy, demographic enrichment, batch distance/drive time, large-format printing
See the Difference for Yourself
No signup, no sales call. Build a territory map right now and see why teams choose Territory Creator.
Loading map data...
You've hit the demo limit
Sign up to save your territories and unlock unlimited mapping. Editor seats are $100/month, viewer seats are free.
30-day money-back guarantee
You're building something great
Sign up to keep your territories and get unlimited mapping. Editor seats are $100/month, viewer seats are free.
30-day money-back guarantee
Have questions first? Leave your email and we'll get back to you.
Add reps and click regions to build territories. Your work saves if you sign up.
Editor Seat
Create and manage sales territories
$100 /month
Save $200 with annual billing
- Click counties to build territories
- Assign territories to your sales team
- Save and share territory maps
- Direct founder support
Viewer Seat
View and interact with territories
$0
- View all shared territories
- Interactive map exploration
- See all territory assignments
- Unlimited viewer seats
Frequently Asked Questions
- How hard is it to switch from Map Business Online to Territory Creator?
- Territory Creator doesn't require data migration. You can start building territory maps immediately using the interactive demo — no signup or import needed. If you decide to switch, your demo work carries over to your account.
- Is Territory Creator easier to use than Map Business Online?
- Territory Creator is designed for territory mapping specifically, so there's less to learn compared to broader platforms. You can try the live demo right on this page to see the interface before committing.
- Is Territory Creator cheaper than Map Business Online?
- Territory Creator uses simple per-seat pricing with unlimited viewer seats included free. Check the pricing comparison above for a side-by-side breakdown.
- What kind of support does Territory Creator offer?
- Territory Creator offers direct founder support — you'll talk to the person who built the product, not a ticketing queue. Email support@territorycreator.com with any question.