Territory Creator vs Badger Maps
Badger Maps is primarily a route planning and field sales execution tool that added territory management as a paid add-on (Badger Align). Territory Creator is a purpose-built territory mapping tool. The key difference: territory creation is Badger's upsell, but Territory Creator's entire product.
Last updated Apr 4, 2026
Across 21 features compared
The Bottom Line
If you need territory maps specifically, Territory Creator is simpler, cheaper, and faster to try. A 5-person team with 20 territories costs $499.95/mo on Territory Creator vs. $690-875/mo base + $400/mo Align = $1,090-1,275/mo on Badger Maps.
If you need a complete field sales toolkit — routing, CRM sync, check-ins, lead gen, and territory management bundled together — Badger Maps offers significantly more functionality, but at a higher price and with more complexity.
Which Is Right for You?
Choose Territory Creator if…
Teams that need to create and visualize sales territories without buying a full field sales platform. Operations teams, sales managers, and franchise networks who want simple, fast territory assignment with transparent pricing and zero onboarding friction.
Choose Badger Maps if…
Field sales teams that need route optimization as their primary tool and want territory management as part of a broader field sales workflow. Teams already using CRM systems who need deep bidirectional sync. Organizations requiring HIPAA compliance or SSO.
Where Each Product Shines
Territory Creator
- Territory mapping is the core product, not an add-on
- Instant interactive demo — try the actual product on the homepage with zero signup. Badger requires a 14-day trial.
- Radically simpler pricing — $100/user/mo with unlimited territories vs. Badger's $58-95/user + $20/territory add-on
- Free unlimited viewer seats — Badger requires paid licenses for all users
- Superior international coverage — 190+ countries and 45,000+ regions vs. Badger's US-centric approach
- No bloat — focused tool that does one thing well instead of bundling routing, CRM, lead gen
Badger Maps
- Advanced territory optimization — what-if scenarios, model comparison, metric weighting, constraint configuration, auto-balanced models
- Route planning is best-in-class — 120 stops, Apple CarPlay, real-time traffic, AI suggestions
- 14+ native CRM integrations — Salesforce, HubSpot, Dynamics, and more with 2-way real-time sync
- Comprehensive field sales toolkit — check-ins, lead generation, activity tracking, reporting
- Territory analytics — manager dashboards, quarterly stats, pie/bar/line charts, heat maps
- Native mobile apps with offline access, GPS, and CarPlay integration
- Enterprise security — SSO/SCIM and HIPAA compliance on Enterprise tier
Feature-by-Feature Comparison
Detailed comparison across 21 features.
Data & Integrations
| Feature | Territory Creator | Badger Maps |
|---|---|---|
| Report Export (PDF/XLS) | CSV and Excel export available. PDF export not yet supported. | PDF export (routes, reports), GPX export (routes), XLS export (reports). |
| CRM Integrations | 14+ native 2-way real-time sync: Salesforce, HubSpot, Dynamics, Zoho, Insightly, NetSuite, Veeva, Pipedrive, monday.com, SugarCRM, Odoo, Attio, Proton. Plus Zapier. | |
| CSV/Excel Import & Export | Supports CSV and Excel export of territory data. Import not yet available. | CSV bulk import/export for accounts and territory data. |
| Demographic Data Overlays | Population, age, gender data overlays on territory maps. |
Platform & Access
| Feature | Territory Creator | Badger Maps |
|---|---|---|
| Free Viewer Seats | Unlimited free viewer seats — view territories, interactive map exploration, filter & search. | |
| Global/International Coverage | 190+ countries, 50 US states, UK subdivisions. Broader than most competitors. | Primarily US-focused. Limited international support. |
| Interactive Demo (Zero-Friction Trial) | Fully functional map builder embedded on homepage and every pSEO page. Zero signup friction. Best-in-class. | |
| Team Management & Collaboration | Add reps, assign territories, share & manage. Free unlimited viewer seats. | Team creation, hierarchies, role-based access, manager dashboard, account/route assignment. |
Route & Field Operations
| Feature | Territory Creator | Badger Maps |
|---|---|---|
| Lead Generation | Built-in local business database. Badger Lead Service (human specialists). 20-60 leads max. | |
| Route Planning & Optimization | Core strength. Up to 120 stops, AI suggestions, real-time traffic, Apple CarPlay, save/assign routes. | |
| Activity Tracking & Check-ins | Customizable check-in forms, conditional fields, photo attachments, voice-to-text, verified check-ins. |
Security & Compliance
| Feature | Territory Creator | Badger Maps |
|---|---|---|
| HIPAA Compliance | HIPAA compliance on Enterprise tier only. | |
| SSO / SCIM | SSO with SCIM on Enterprise tier only. |
Territory Management
| Feature | Territory Creator | Badger Maps |
|---|---|---|
| Radius-Based Selection | Include all zip codes within a chosen distance. | |
| Territory Import (CRM/Excel) | CRM territory import and Excel territory import supported. | |
| Geographic Region Selection | 190+ countries, 45,000+ regions including zip codes, counties, states | Zip/postal code, geo-library (states, counties), pre-defined geographic areas. |
| Territory Optimization & Balancing | Advanced: auto-generated balanced models, metric weighting, constraints, what-if scenarios, model comparison/merging. | |
| Freehand Drawing (Lasso/Draw) | Box select, lasso select, and eraser tools | Lasso tool for freehand territory boundary drawing. |
| Parent/Child Territory Hierarchies | ||
| Territory Creation | Badger Align add-on: $20/mo per territory (min 5). Not included in base plan. | |
| Territory Analytics & Reporting | Manager dashboard, quarterly stats, territory comparison, pie/bar/line charts, bubble/heat/thematic maps. |
Pricing Comparison
Territory Creator
Viewer Seat
$0.00/monthlyFree unlimited viewer seats for team members who need read-only access.
View territories, interactive map exploration, filter & search, unlimited seats
Editor Seat
$100.00/monthlyFull access to build territories, assign reps, save & share.
Build territories, assign reps, save & share, direct founder support
Badger Maps (visit site ↗)
Badger Align (Territory Add-On)
$20.00/monthlyPer territory, not per user. Min 5 territories. Declines to $10/mo after 40 territories.
Territory creation, optimization, balancing, what-if scenarios, model comparison, analytics
Business
$69.00/monthlyPer user. 2,000 records per license, up to 30 custom fields, 1 CRM object + 1 related.
Route planning, mapping, check-ins, CRM sync (1 object), 20 leads max, basic reporting
Enterprise
$109.00/monthlyPer user. 10,000 records, unlimited custom fields/CRM objects. Includes SSO/SCIM and HIPAA.
Everything in Business + unlimited fields/CRM objects, conditional forms, SSO/SCIM, HIPAA, dedicated account manager
See the Difference for Yourself
No signup, no sales call. Build a territory map right now and see why teams choose Territory Creator.
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Add reps and click regions to build territories. Your work saves if you sign up.
Editor Seat
Create and manage sales territories
$100 /month
Save $200 with annual billing
- Click counties to build territories
- Assign territories to your sales team
- Save and share territory maps
- Direct founder support
Viewer Seat
View and interact with territories
$0
- View all shared territories
- Interactive map exploration
- See all territory assignments
- Unlimited viewer seats
Frequently Asked Questions
- How hard is it to switch from Badger Maps to Territory Creator?
- Territory Creator doesn't require data migration. You can start building territory maps immediately using the interactive demo — no signup or import needed. If you decide to switch, your demo work carries over to your account.
- Is Territory Creator easier to use than Badger Maps?
- Territory Creator is designed for territory mapping specifically, so there's less to learn compared to broader platforms. You can try the live demo right on this page to see the interface before committing.
- Is Territory Creator cheaper than Badger Maps?
- Territory Creator uses simple per-seat pricing with unlimited viewer seats included free. Check the pricing comparison above for a side-by-side breakdown.
- What kind of support does Territory Creator offer?
- Territory Creator offers direct founder support — you'll talk to the person who built the product, not a ticketing queue. Email support@territorycreator.com with any question.